It can be helpful to provide meaningful information about your company both front and center on your website and across your social presence. Below are a few examples of the different types of videos you can create with the intent to embed across your company’s web presence. Having a diverse range of video content embedded across your website and social platforms is a great way to holistically maximize customer engagement. 📹 Types of videos to embed on your website Lets paid users restrict video embeds to their own sites.Allows users to replace a video with an updated version without changing the URL of the video.Offers users more privacy options than other platforms.When you host your videos on Vimeo, each video is optimized for the best possible viewing experience based on the user’s internet connection. It’s the perfect way to maintain your site’s bandwidth and storage while keeping your visitors engaged. *Cue Hannah Montana theme song.* When you embed a video, the video player appears on your website as if it were uploaded, but it won’t slow down your site because it’s hosted elsewhere (like on Vimeo, for example). In a way, embedding MP4 and other video types provides the best of both worlds. This leads visitors away from your site and defeats the purpose of using video to increase site duration. When you link videos and multimedia content, viewers have to exit your site to watch the video in a new tab. We’ve likely all seen how site speed can spike your bounce rate - you don’t want to go this route. So, how do you decide which method to use? Uploading the video directly can slow your site down. Upload the video file directly to your site.POV: After realizing how transformative video can be for your analytics, you’re ready to add a video to your site. This type of optimization allows users to index their videos at scale, and surface “ Key Moments” - segments of video presented like chapters in a book - with no additional markup or effort. Vimeo offers users low-lift video SEO improvements by following Google’s video player SEO best practices. Creator attribution: If you’re the creator of both the blog post and the video embedded within it, the bonus attribution (from the metadata used in the SERPs) could help you stand out in the crowd.Video box: In searches where a video is a specific, relevant result, SERPs could include a video box containing three to five results from both platform sites (e.g., Vimeo, YouTube) and landing pages with embeds (e.g., blog posts).SERP thumbnails: In certain cases, when video thumbnail data is scraped, it can come from a blog post rather than the full video itself.Other SEO benefits of the video embed option include: You can also optimize your video SEO by adding a title, description, and transcription. Even non-developers will find it simple to edit a short embed code.

Using video embedding code can help you optimize your embedded media for online viewing by enabling you to modify the video’s dimensions within the code. Coincidentally, 87% of professionals also say video integration has helped them boost sales.Įmbedding a video - especially one with a call-to-action - on your site should be a no-brainer for boosting click-through rates and conversions.Įxplore Vimeo’s video player ⌨️ How embedding video can improve SEOĮmbedding video on your site can help your search rankings. In fact, 87% of consumers and industry professionals say marketing video has increased users’ on-site dwell time. The longer visitors are on your site, the better chance you have of making a sale.Īdding video to your site is a great way to improve your average session duration - and increase conversions in the process. Google Analytics data shows that users who convert have over 10 times the average session duration. It’s in your best interest to keep users on your site (and engaged) for as long as possible. The fundamentals of embedding videos on web pagesīefore we break down how to embed video, let’s go over some video embedding basics. In this guide, we’ll cover the basics of how to embed video on your website and help improve your video marketing strategy. Embedded videos can help make your content more dynamic and compelling.īy opting to share a video on your site or webpage, you can extend the average site view duration and boost conversion in the process. Attention spans are short and lengthy blocks of text on your website can be a turn-off to visitors.

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